Recently, OTT services have become extremely popular with many viewers.
Since the COVID-19 outbreak, staying at home has increased, boosting the need for OTT services.
OTT platforms offer multiple contents via the internet.
Netflix, Watcha, and TVING are well-known examples.
Compared to cable television, viewers can select content whenever they want.
OTT’s popularity comes from several factors.
One reason is that a wide variety of genres are available in one platform.
Films, series, and variety programs can be selected by preference.
In addition, OTT is cheaper than conventional subscription TV.
The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.
However, as subscription fees keep rising, more people feel financial pressure.
Therefore, many viewers are turning to free streaming platforms.
Free platforms supported by ads let people watch without cost.
This is especially attractive to users who care about budget.
FAST platforms are emerging as a new type of free streaming model.
An example is KT’s “Gi Live,” which attracted many users.
As the traditional market slows, FAST is becoming a new profit model.
Free streaming’s strongest point is that users don’t need to pay.
It allows access to many contents, increasing selection options.
However, users must watch advertisements, which can be OTT services inconvenient.
Also, content quality may be lower than paid OTT services.
In the future, both OTT and free streaming services will continue to evolve.
Free models could gain stronger popularity.
Enjoying content without financial pressure is a strong advantage.
In conclusion, combining premium OTT quality with free access matters.
Using both strengths together gives consumers more satisfaction.
The future of streaming services is exciting to watch.